Everything your dog needs, designed to last.
Food-grade silicone enrichment tools, designed by a certified behavioural trainer.
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What dog parents have to say
“ Kobi used to eat so quickly but the Celestial Puzzle and Paw feeder really slows him down. I've even frozen both products to lengthen his enrichment time and that turned out perfectly! He LOVES working his way through it and usually goes straight for a nap once he’s finished. For a dog with an infinite amount of energy, that's the best part for me! ”
— Stenia & Kobi, Johannesburg
“ I use the All-in-One Mat every time we host guests and there's been a huge improvement in how she handles her anxiety around them. I prepare it before they arrive and it keeps Tinks calm and focused for ages. Also it's GORGEOUS in our home ”
— Megan & Tinkie, Cape Town
“ We’ve used ours so much, honestly they still look exactly the same. I've dishwashed, hand washed and used all sorts of food in them and no stains! Mufasa works on her meal for longer than 20 minutes because she keeps going back to make sure she’s licked up every tiny bit! ”
— Sonia & Mufasa, Johannesburg
“ I really didn’t expect to use it as often as I do. Truthfully, I haven’t used a normal bowl since! Lando’s meals last so much longer now and cleaning it afterwards is a breeze. Thank you so much Clauds! ”
— Leigh & Lando, Durban
Why Positive Pets
Designed by a trainer. Built to outlast anything else in your home.
Tested at Home First
Everything in this range was tested on Claudia's own dogs before it made the cut. They were, predictably, very difficult to impress.
Food-Grade Silicone
Non-toxic, non-porous, dishwasher and freezer safe. Every product is made from premium food-grade silicone that won't degrade, discolour or harbour bacteria over time.
Built Around Real Behaviour
Every shape, texture and form exists because dogs are built to sniff, forage, lick and problem-solve. These products were designed for what dogs NEED, not just what looks good in a product photoshoot.
Trainer-Backed, Not Trend-Led
Most pet products are designed by people who understand trend cycles, not nervous systems. Our products are developed by a certified behavioural trainer who starts with behaviour and works outward.
Learn About Our Collections
The Philosophy Behind Our Collections
Feeding is the first regulation moment of the day and most products treat it like a chore. Every piece in the Eat Collection was designed by a certified behavioural trainer around what actually happens when a dog eats. Food-grade silicone throughout, built to slow the meal, engage the mind and look considered enough to leave on your kitchen floor.
A walk is not just exercise. For a dog, it is one of the most information-rich experience of the day, the tools you use on that walk determine whether they come home settled or wound up. The Walk Collection is built around natural movement, secure fit and the kind of calm that makes the walk better for both of you.
FAQ: Everything you need to know
What makes these products different from what I can find at a pet store?
Every product in this range was designed by a certified behavioural trainer, around what dogs actually need at mealtimes and on walks. The shapes, textures and materials are chosen for what they do, how they engage a dog's natural instincts, how they slow the pace and how they support calmness. Most pet store products start from a cost target or a trend cycle. These start from behaviour.
Is the silicone actually food-grade or is that just a marketing claim?
Premium food-grade silicone meets the same safety standards applied to human food preparation tools. It contains no BPA, no phthalates and no plastic fillers. It won't degrade, discolour or leach over time the way lower-grade alternatives do.
How do I know which product is right for my dog?
Each product page includes a clear guide on sizing and suitability. If you're still unsure, contact us directly and Claudia will help you choose based on your dog's size, eating habits and behaviour.
Do you ship across South Africa, and how long does delivery take?
Yes, we ship nationwide. Free shipping on all orders over R1,000. Full shipping details are on our Shipping page.
What if my dog doesn't take to the product?
Some dogs need a short introduction period, particularly with enrichment feeding tools. Guidance is available on the product pages. If you have specific concerns, reach out and we'll help you work through it.